What is Advertising?

  The formal definition is that Advertising is the paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

  Pretty bland definition, right? After reading it, it is easy to understand how many people can be confused between marketing and advertising or equating them both as the same thing. but I assure you they are different.

  Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

How Can Polymancer Studios Help You With Advertising?

  We believe that advertising should have a more personal touch and as such we use our network of contacts to get your products out in the public eye in a variety of traditional and non-traditional and novel ways.

  If you would like to know more, please use our Contact Us page and drop us a line.