What is Marketing?

  The formal definition of Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

  Pretty bland definition, right? After reading it, it is easy to understand how many people can be confused between marketing and advertising or equating them both as the same thing. but I assure you they are different.

  Marketing includes advertising but is by no means solely advertising. Think of marketing as a pie, and inside that pie you have slices the divide each piece into separate elements such as advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is the whole pie and is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

How Can Polymancer Studios Help You With Marketing?

  We believe that marketing your product or idea should have a more personal touch and as such we use our staff, our freelancers, our volunteers, and a vast network of contacts to get your products or idea out as a whole pie and not just a slice.

  If you would like to know more, please use our Contact Us page and drop us a line.